Today the SBC/AT&T merger was completed. It’s a little bizarre to think of AT&T as my local phone company, essentially having grown up after the 1984 breakup. Anyway, the new AT&T logo was also introduced today, and it’s like the old one but 3-Dified for extra spiffiness.

Actually, I don’t think it’s too bad, but I decided to look at a design community blog called Speak Up to see what they think. The verdict: nearly universal condemnation, with a few “let me sleep on it”s. Not unexpected — I haven’t seen a logo redesign that these people do like.

What I found more interesting is that there was also dismay over how the new logo was described in their press release. One commenter said the statements were “empty, meaningless BS that do a huge disservice to the profession of design.”

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